N°011 · CRAFT · 4 MIN
Proofs need weather

Every print proof goes outside before it goes to the client. I pin them to a line by the harbour and leave them for a morning.
Colours that look calm on a screen go chalky in fog. Fine type disappears in drizzle. The weather edits faster than I do.

If a proof survives a grey Tuesday, it is ready.
Sami
HELSINKI 60.17° N