CASE · 01 / 08
Löyly Sauna Club
A lake sauna that wanted to feel older than it is. Cedar tokens, burnt marks and signs you read with wet hair.
IDENTITY · SIGNAGE · TOKENS · 2026
01 — TOKENS ARE CUT FROM OLD BENCH WOOD
02 — THE SAUNA AT BLUE HOUR
03 — BURN MARK, NOT INK
04 — TOWEL TAGS IN RUST
“People steal the tokens. We take it as a compliment.”
EERO VIRTA — LÖYLY
HELSINKI 60.17° N